History at the Altar: Reach Records Signs First-Ever Worship Collective, 2819 Worship, in Landmark Good Friday Announcement

ATLANTA, GA — In a moment that sent shockwaves through both hip-hop and worship music circles, Reach Records—the Grammy-winning label founded by Lecrae and home to Tedashii, Hulvey, and Trip Lee—officially announced the signing of Atlanta’s 2819 Worship during a powerful Good Friday service at 2819 Church. The news, delivered before a packed sanctuary led by Pastor Philip Anthony Mitchell, was met with thunderous applause, tears, and an immediate explosion of chatter across social media. For the first time in its nearly two-decade history, the pioneering Christian hip-hop label has welcomed a worship collective to its roster—a move Lecrae described not as a strategic pivot, but as a shared calling. “The gospel has always been at the center of Reach Records’ vision,” Lecrae shared. “While our roots are in hip-hop, our mission has always been to create space for the full expression of faith—music, message, and movement. I’ve personally been impacted by Pastor Philip’s teaching and inspired by what God is doing through this community.” Lonnell Williams, Executive Pastor of 2819 Church and COO of 2819 Worship, added: “This partnership is the fruit of obedience. God opened this door. We walked through it. And we don’t take lightly what it means to be the first worship team ever signed to a predominantly Christian hip-hop label. That’s not a milestone we chased. That’s a door God opened—and it comes with responsibility.”

The signing comes amid explosive growth for 2819 Church, which has surged from fewer than 200 weekly attendees in 2023 to approximately 6,000 today, with lines forming as early as 5:30 AM and overflow rooms maxed out every Sunday. In October, the church’s ACCESS prayer event drew nearly 40,000 people to State Farm Arena and a nearby convention center—an extraordinary testament to the hunger surrounding this movement. While the collective’s official debut single under Reach Records has yet to be confirmed, fans have already rallied behind “For Christ Alone,” a song generating over 1 million online impressions and growing national demand. “We believe this is a moment for CCM,” Williams declared. “Not just hip-hop. Not just worship. Vertical worship that is solely unto Christ—diverse in sound, rich in expression, uncompromising in message. The name of Christ deserves every genre, every room, and every generation.” With this landmark partnership, Reach Records and 2819 Worship are poised to redefine what worship music can look like—proving that when prayer, presence, and proclamation meet purpose, even historic boundaries fall.