Karrie Dawley Joins Anotherland: A Creative Visionary Poised to Redefine Music’s Future
The music industry is on the brink of a creative revolution, and Anotherland—the trailblazing label and publishing company rewriting the rules of artist development—has just secured a powerhouse to lead the charge. Karrie Dawley, a luminary with over two decades of shaping iconic artist brands and groundbreaking campaigns, steps into the role of Head of Creative, signaling Anotherland’s unstoppable momentum. With a career spanning radio promotion, A&R, and publishing, Dawley has consistently proven her ability to spot talent, craft compelling narratives, and elevate music beyond the charts—into culture itself. Her appointment isn’t just a hire; it’s a statement. Anotherland isn’t here to follow trends—it’s here to set them.
Dawley’s resume reads like a masterclass in music industry excellence: from her early days at Provident Label Group to pivotal roles at EMI/CMG and Essential Records, where she discovered and nurtured hitmakers like Ethan Hulse and Red Rocks Worship. Most recently, as SVP of Publishing at CCMG, she championed songwriters who defined modern worship music, blending artistic integrity with commercial savvy. But what truly sets her apart isn’t just her track record—it’s her philosophy. “She’s not just here to make things sound good; she wants to make them matter,” says Anotherland CEO David Bagheri. In an era where artists crave authenticity and fans demand depth, Dawley’s blend of strategic brilliance and genuine artist empathy makes her the perfect architect for Anotherland’s disruptive vision.
As Anotherland accelerates its mission to empower culture-shaping artists, Dawley’s leadership promises to be a catalyst. “I’m thrilled to collaborate, innovate, and drive meaningful change,” she declares—a sentiment that echoes the label’s ethos of transparency, autonomy, and fearless creativity. With teams spanning Los Angeles to London, Anotherland is more than a company; it’s a movement, dismantling old industry blueprints to put artists first. Under Dawley’s guidance, the next chapter won’t just be written—it’ll be revolutionary. For artists and audiences alike, the future of music just got a lot more exciting.
