Music industry veteran Melissa Riddle Chalos has announced the launch of MRC Artist Advisory, a comprehensive artist and label services firm based in Franklin, Tennessee. With 15 years of experience in digital content strategy and DSP programming, Chalos brings a wealth of expertise to the table. Her impressive background includes stints as senior programmer of faith-based content for GooglePlay and associate director of Christian, Gospel, and Kids & Family programming at Pandora, where she drove significant streaming growth and facilitated high-profile branded partnerships.
MRC Artist Advisory offers specialized services in streaming strategy, brand and content development, and marketing, empowering artists to become compelling brand ambassadors. Chalos’ mission is to provide “speedboat agility” in the ever-changing music landscape, leveraging data-driven insights and collaborative relationships to fuel success. Additionally, the firm will offer media training for artists, authors, and influencers to enhance their communication skills. With a proven track record of helping artists become better storytellers, Chalos is poised to make a lasting impact through MRC Artist Advisory, harnessing her expertise to amplify artists who positively influence culture.
