Exclusive: Melania Trump Reveals Barron Was the ‘Smart Mind’ Behind 2024 Digital Campaign Strategy
In an exclusive interview with Fox News’ “The Five,” First Lady Melania Trump has revealed that her and President Donald Trump’s 19-year-old son, Barron, played a pivotal and previously undisclosed role in the 2024 re-election campaign, serving as a key digital strategist. Promoting her forthcoming documentary, “Melania,” which offers an intimate, 104-minute look at the 20 days leading up to the 2025 inauguration, the First Lady disclosed that Barron was deeply involved in shaping his father’s outreach. “He gave him all of the ideas, who he needs to talk to, all of these YouTubers and podcasts,” she stated. “So he was, really, a smart mind behind it.” This revelation casts the often-private youngest Trump not just as an observer but as an active, savvy architect of the campaign’s modern media approach, leveraging platforms that resonate with a younger electorate.
The documentary, produced by Amazon MGM Studios, promises unprecedented behind-the-scenes access to the First Lady’s life, filmed “from morning ’til evening” as she balanced moving back to the White House, preparing for the inauguration, and managing her business and philanthropic endeavors. Melania Trump, who served as the film’s executive producer, emphasized her deliberate privacy and selectivity, stating, “nobody is in charge of me.” The film captures scenes at Trump Tower, Mar-a-Lago, and the White House, while the interview also touched on lighter familial moments, including her view of the President’s iconic YMCA dance (“I like it at certain times”). With the premiere set for this Friday, the First Lady’s disclosures reframe the narrative of the last campaign, highlighting a surprising, next-generation influence within the world’s most scrutinized political family.
