Beyond the Documentary: Melania Trump Launches Muse Films, Staking Her Claim in the Media Arena
In a strategic move that expands her portfolio beyond public service, First Lady Melania Trump has announced the launch of her new production company, Muse Films. The venture was unveiled through a sleek social media campaign on Friday, featuring a motion graphic accompanied by music. This new business endeavor is set to make its grand debut with its first project: a documentary about her own life, titled “MELANIA.” The film, produced in partnership with Amazon, is slated for a global theatrical release on January 30, 2026, signaling her entry into the competitive world of media production.
The upcoming documentary promises an intimate look at a pivotal period in Melania Trump’s life. As she revealed during her speech at the Fox Nation Patriot Awards earlier this month, where she was honored as “Patriot of the Year,” the film will capture the unique and intense “20 days of my life before the inauguration.” She described the project as a “first of its kind,” aiming to answer the question of what the world wants to know about the experience of becoming America’s First Lady. This insider’s perspective is positioned as the flagship content for her nascent production house.
The announcement of Muse Films marks a significant step in Melania Trump’s post-White House career, allowing her to control her narrative and build a media brand. By launching a production company ahead of her film’s release, she is establishing a business framework for future projects, suggesting that the documentary is just the beginning. This dual reveal of a new company and a major film release demonstrates a calculated effort to shape her legacy and engage a global audience on her own terms, solidifying her role as a influential figure in both culture and commerce.
