By Design and BMG Forge Global Alliance to Redefine the Future of Faith-Driven Music
In a bold move set to reshape the landscape of global faith-inspired entertainment, By Design, a Nashville-based modern music company, has announced a groundbreaking global partnership with BMG, the world’s fourth-largest music company. The collaboration will span worldwide distribution, joint label signings, and strategic co-investments through Archetype Music, marking BMG’s first major venture into the faith-driven music space. Founded by industry veterans Josh Bailey, Jeremy Holley, Rod Riley, and Josh Thompson, By Design aims to build a platform where artistry and purpose converge — a model that amplifies the spiritual heartbeat of music while harnessing global reach. “Faith-driven music has long been of interest to many at BMG,” said Jon Loba, President of Frontline Recordings, BMG Americas. “Partnering with By Design gives us a perfect alliance with visionary leaders who share our artist-first approach.”
Co-founder Josh Thompson shared that the partnership was built on a shared mission to “scale purpose-driven music without compromising values,” while Josh Bailey added that it represents “a global movement rooted in faith and community, not algorithms and trends.” With this alliance, By Design and BMG are crafting a bridge between spiritual authenticity and modern innovation — creating a space where artists can maintain creative integrity while connecting with listeners across continents. This partnership not only elevates faith-based creators but also redefines how the world experiences music rooted in hope, truth, and cultural transformation.
Launched as part of a broader ecosystem that includes Archetype Music (focused on catalog acquisitions) and Blueprint, a nonprofit dedicated to equipping Gospel-centered creators, By Design is already making waves. The label’s early roster boasts chart-topping country star Frankie Ballard, pop-folk storyteller Zoe Levert, and rising singer-songwriter Alex Jude, with more signings to come. Guided by six core values — kingdom vision, trust, focus, creativity, disruption, and data-driven strategy — By Design is poised to lead a new era in music where faith meets innovation. As co-founder Jeremy Holley puts it, “By Design exists to champion creators who carry purpose in their message and originality into a culture hungry for meaning.”
