Baylor University’s Vibrant TV Commercial: A Revealing Look at Faith, Music, and Community
Baylor University’s latest institutional TV commercial is making waves with its authentic portrayal of the Baylor experience, set to the soundtrack of Waco-based Christian artist Forrest Frank’s hit song “Never Get Used to This”. This innovative collaboration showcases the university’s commitment to faith, music, and community, resonating deeply with Generation Z.
With its dynamic shots of the Baylor campus and vibrant student life, the commercial stands out from the crowd, highlighting the university’s unique blend of academic excellence, Christian values, and extracurricular activities. Frank’s original song, featuring JVKE, adds an extra layer of depth, with faith-forward lyrics that reflect the university’s mission and values.
As Jason Cook, Baylor’s vice president for marketing and communications, notes, “Music is one of the strongest connection points to experiences and to one another in today’s culture.” By partnering with Forrest Frank, a Baylor alum and rising star in the Christian music scene, the university is able to showcase its authentic and approachable Christian faith, setting it apart from other institutions.
The commercial’s debut at the Baylor football season opener and ESPN+ broadcast will introduce the university to a wider audience, highlighting its commitment to innovation, community, and faith. With scenes from iconic Baylor traditions and a cameo by the university’s beloved American black bears, Indy and Belle, viewers get a realistic glimpse into life as a Baylor student.
Forrest Frank’s personal testimony and music provide a powerful soundtrack for the commercial, reflecting the university’s impact on his life and career. His rise to international fame is a testament to the university’s ability to nurture talent and inspire students to pursue their passions.
As Baylor continues to push the boundaries of brand innovation, this commercial is a revealing look at the university’s values, community, and commitment to faith. With “Never Get Used to This” as its soundtrack, Baylor is sure to leave a lasting impression on audiences nationwide.
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