In a bold move to tap into the growing demand for Christian music, leading global talent agency UTA has announced a dedicated Christian music division. Led by industry veteran Jonathan Roberts, who joined UTA in May, this new division is poised to leverage the agency’s vast music network and resources to propel Christian artists to new heights. With a proven track record of cultivating talent and a deep understanding of the Christian music landscape, Roberts is the perfect leader to helm this exciting new initiative.
UTA’s Christian music division is an extension of the agency’s Heartland initiative, founded in 2020 by UTA agent Nick Barnes. The division has already made waves by signing top Christian artists such as Brandon Lake and Phil Wickham, who are currently on their second sold-out “Summer Worship Nights” tour. Other notable UTA clients include Lecrae, Elevation Rhythm, and Mosaic MSC, demonstrating the agency’s commitment to representing the best and brightest in Christian music. With 32 Dove Award nominations this year alone, UTA’s Christian music division is off to a flying start.
As the Christian music genre continues to resonate with wider audiences, UTA is perfectly positioned to capitalize on this trend. With its vast resources and network, the agency is able to offer unparalleled support to its Christian music clients, from music crossover to brand partnerships. As Roberts notes, “We are witnessing an unprecedented moment in the music industry, where Christian music is resonating with wider audiences.” With UTA’s Christian music division leading the charge, the future of Christian music has never looked brighter.
